4 Simple Tips for Great Writing

Writing the English language is just as much an art as it is a science. No doubt, your schoolteachers gave you rules to stick to in class. But out in the real world, there’s more leeway than you may have realized.

Not to worry. You don’t need a master’s degree in publishing to be a good writer. If you follow these four tips anytime you write and edit, you’ll be able to turn out a quality email, report, or article.

1. Be consistent

Some aspects of good writing are rules. Others are style choices. So how can you tell which is which?

The easiest way is to pick and follow a style guide.

There are many style guides for English: AP, APA, CMOS (a.k.a., Chicago), MLA, Oxford … It depends what country you’re writing for and what you’re writing about. If you’re writing within a school or company, you may be asked to follow what’s called a house style guide, that is, a guide created specifically for that entity. Some newspapers like The Economist or The Guardian even stick to their own.

Style guide name (Short form):	Target audience:	Used in:	Notes:
AP	American journalists and reporters	News, media, broadcasting, magazine publishing, marketing, and public relations.	The most popular style for casual writing and anything online. Most bloggers use this style.
APA	Students, academics, professionals	Agriculture, biology, business, chemistry, education, language and linguistics, nursing, psychology, social and behavioral sciences.	Focuses on clarity of communication and “word choice that best reduces bias in language”.
CMOS	Academic publishers, book editors and authors, fiction writers	Humanities, social, historical and political sciences.	Specifically focuses on American English. Turabian follows CMOS.
MLA	Students and researchers	Arts and humanities, especially English, writing, literature, and related subjects like theater or film.	Focuses on brevity and clarity.
Oxford	Oxford University staff, British students and writers.	An in-house guide that has grown into a general writing guide for students and editors.	Also known as “New Hart’s Rules”.

1.1 Which style guide should you pick?

In the best case: the style that your readership considers correct.

Of course, this is not always possible. That’s why it’s important to get into your readers’ heads. For example, if the target audience of your text is teachers or professors, they will prefer the CMOS style to the AP style. For most other people, however, AP is more appropriate. This is true not only for people who write in AP style every day, such as journalists and PR professionals but also for people who don’t care what stylebook you use. Most online articles the average person reads on a daily basis are in AP style. If you stick to that they will most likely consider it “correct.”

1.2 Guidelines evolve

What’s more, some rules and guidelines change with the times. For example, until 2019, “African-American” took a hyphen per the AP Stylebook. Today, you’d write it without the hyphen: “African American.”

That’s why it’s important to keep up with style guide updates, which are sometimes issued as often as annually.

Don’t worry too much if learning the details of a certain style sounds complicated. Once you’re familiar with your style guide, many aspects of the English language are unlikely to change. For example, sentences will always end with one of three punctuation marks: a period, an exclamation point, or a question mark.

By getting a solid grasp of grammar rules as well as familiarizing yourself with style choices, you’ll be on the road to rockstar writing in no time.

For a comparison of AP and Chicago, check out our post here.

1.3 Oxford comma yes or no?

Last but not least, you might wonder, whether you should use the Oxford comma (also called the serial comma).

You can read more about it here.

2. Use the active voice

In English, sentences typically follow the subject–verb–object pattern: “Emilio caught the ball.” This sentence is written in the active voice, meaning the subject is acting on the object.

However, you could also write, “The ball was caught by Emilio.” This sentence conveys the same idea, but it’s written in the passive voice. The object has become the subject.

Although there are cases in which passive voice can work well or even better than the active voice, most of the time, active voice is usually preferable. Why?

For one thing, the active voice takes more words to say the same thing. If you’re keen to keep your readers’ eyes from tiring or save space, active voice rules.

Additionally, passive voice can sound vague. Take, for example, the following sentence: “The vase was smashed.”

Who exactly smashed the vase? We don’t know. That’s why the passive voice is used in certain instances where the writer wants to eliminate tagging a subject with responsibility. Examples include law and science.

3. Punctuate right

Punctuation marks can make a huge difference in meaning when stringing words together in a sentence. But getting punctuation right can be tricky.

Although you probably learned the basics of punctuation in grade school, there’s more to the marks than what you likely learned. That’s because like most aspects of the English language, punctuation is both art and science.

Here’s a list of the basics.

Apostrophes make contractions and show possession.

No, you cant eat Sashas’ pie. (✗)
No, you can’t eat Sasha’s pie. (✓)

Colons introduce important information. They’re a way to say, “Now hear this!”

The reception menu includes: fish, chicken, and a vegetarian dish. (✗)
The reception menu includes fish, chicken, and a vegetarian dish. (✓)

I found the book he wanted: a dusty, leather-bound dinosaur. (✓)

Javier gave me the news: The zombies had taken over. (✓)

Keep in mind that colons are used differently in American and British English, so again, check your style guide.

Commas indicate pauses between words, phrases, and ideas. There’s an ongoing debate between people who prefer serial, or Oxford, commas and people who don’t. The important thing is to pick an approach and stick to it.

I need tape, paper, and markers. (✓)
I need tape, paper and markers. (✓)

The president introduced his wife Janice. (✗ unless the president is a bigamist)
The president introduced his wife, Janice. (✓)

Seo-Jun was born in Seoul, Korea in 1999. (✗)
Seo-Jun was born in Seoul, Korea, in 1999. (✓)

We went out to dinner, then we saw a movie. (✗: a comma splice)
We went out to dinner. Then we saw a movie. (✓)

Dashes come in different styles to serve different purposes. They’re different from hyphens.

That vase—the one in the corner needs more water. (✗)
That vase—the one in the corner—needs more water. (✓)

I found the book he wanted—a dusty, leather-bound dinosaur. (✓)

Hyphens are short lines that, among other things, turn two or more words into one idea.

My brother needs a conditioner for his bleach blond hair. (✗)
My brother needs a conditioner for his bleach-blond hair. (✓)

It wasn’t your run of the mill mill. (✗)
It wasn’t your run-of-the-mill mill. (✓)

Semicolons are usually used to join two related sentences. But the fashion is to avoid them and simply write two separate sentences.

Don’t eat that; because it’ll make you sick. (✗)
Don’t eat that, it’ll make you sick. (✗)
Don’t eat that; it’ll make you sick. (✓)
Don’t eat that. It’ll make you sick. (✓)

4. Separate soundalikes

The English language contains many words that sound like other words but mean something entirely different. These words are called homophones, and even current spellcheckers don’t always know the difference. That’s why you need to be aware of the most commonly confused words.

Here are some commonly confused word pairs. If you dig deeper, you can find many more to watch out for.

1. You’re/Your:
   • You’re is a contraction of “you are.”
     • “You’re such an attentive learner!”
   • Your is the possessive form of you.
     • “Your reading speed depends on your ability to concentrate and process information quickly.”
2. To/Too:
   • To is a preposition.
     • “She went to the gym.”
   • Too means “as well.”
     • “He went to the gym too.”
3. Affect/Effect:
   • “To affect” means to influence or to change in some measure.
     • “Your mood can affect your relationship.”
   • An effect is a result, consequence, or outcome.
     • “Yoga had a positive effect on my mood swings.”
4. Then/Than:
   • Then is used as an adverb, noun, or adjective to show the order of how things happened.
     • “He turned on the mic, then she started singing.”
   • Than is a subordinating conjunction for comparisons.
     • “He’s taller than her.”
5. Accept/Except:
   • Accept is a verb that means “to take” or “to receive.”
     • “He accepted the painting as a gift.”
   • Except is used as a preposition or conjunction to mean but or to form an exception:
     • “They looked at the whole property, except the garden.”
6. Compliment/Complement :
   • “To compliment” means to say something nice about someone or something.
     • “She complimented their effort.”
   • You can also use compliment as a noun to describe “a polite expression of praise or admiration.”
     • “She received a beautiful compliment for her painting.”
   • “To complement” means “to enhance” or “to complete.”
     • “Those red rims complement your car perfectly.”

Again, by following these four simple tips, you can turn out a quality piece of writing every time.