{"id":1899,"date":"2016-07-07T07:18:54","date_gmt":"2016-07-07T14:18:54","guid":{"rendered":"https:\/\/wordcounter.net\/blog\/?p=1899"},"modified":"2016-07-13T21:10:22","modified_gmt":"2016-07-14T04:10:22","slug":"power-words","status":"publish","type":"post","link":"https:\/\/wordcounter.net\/blog\/2016\/07\/07\/101899_power-words.html","title":{"rendered":"What Are Power Words?"},"content":{"rendered":"

\"What<\/a><\/center>Little words can make a big difference as to how powerful and persuasive your writing<\/a> is. Although some bloggers have tried to make long lists of power words, almost any word can become powerful. It just depends on how you use it. Power words forge an emotional connection, they indicate action and achievement, or they make people feel they’re right there with you<\/strong>. The reason you write has a lot to do with the power words you choose.<\/p>\n

Power Words in Marketing<\/h2>\n

Let’s suppose I’m a fitness expert and on my website, my slogan is “Feel good about your body.” That’s pretty strong already, but almost anyone can feel good about their body, even if they are overweight and a couch potato.<\/p>\n

Let’s make that more powerful: “Feel good about your body again.” Now I’m implying that you don’t feel good about your body, but there was a time when you did, and that if you take action, you’ll feel better about it. Suddenly, my slogan says a whole lot more. Our overweight couch potato is less likely to say, “I feel fine about my body, thanks,” and is more likely to say, “Yes, I’d like to feel good about my body in the same way I used to when I was trim and active.”<\/p>\n

One word engages the imagination. In our example, those who know they used to feel better about their bodies than they do now will remember that, and maybe they’ll want to experience that feeling again. They have a reason to read on to find out how the fitness training can help them.<\/p>\n

Power words engage the emotions and the imagination in marketing. Have you ever noticed that marketers will say things like “This could be you,” or “Imagine…” followed by some vision of loveliness that you definitely can imagine and certainly would want.<\/p>\n

Other power words marketers love are “scientifically proven,” “innovative,” or “unique.” But be careful how you use them. People are becoming suspicious of the most commonly used power words.<\/p>\n

For example, when I see the word “innovative,” I’m no longer convinced. 90% of companies will tell you that they or their products are “innovative.” How are they all innovative? They may have some difficulty explaining. In fact, their business or its products may be very similar to their competitors’. That means they aren’t innovative at all.<\/p>\n

Instead of using the same power words that everyone else uses, put yourself in your customers’ shoes and ask yourself what words would have an impact on them. What emotions relate to the need your product is trying to address?<\/p>\n